This week’s release of the HammerHead housing represents 2+ years of hard work with my dad, lots of money spent, a few arguments, many meetings, 6 cars we sold, sleepless nights, thousands of mile traveling, and thousands of hours of development and testing. The HammerHead project originally started as an idea by my Dad who had some racing friends that needed a stronger rearend for the C2 & C3 Corvettes and he wanted to build one based on the old school 12 bolt GM rearend. Since he was life long hot rodder and retired patternmaker, he started working on the CAD design phase of that project. Then the 5th generation Camaro came out and was a huge hit right out of the gate (Thanks to Michael Bay and Bumble Bee of the Transformers), so Dad decided to refocus (pivot) and design for the Camaro first (The LX Chrysler and C2-C3 Corvette are coming next). As prototype fabrication work began, Dad was diagnosed with prostate cancer. It was completely unexpected and really scary but he got through that and has been very healthy for over a year now. Ultimately this HammerHead project helped him get through the cancer by keeping him focused on the project and family. My working closely with him on HammerHead has really brought us closer together as a father and son.
In late 2010 I quit my job as Internet Director at IHRA/Feld Motorsports to help Dad with HammerHead on the marketing and business end of things and around the same time (before leaving IHRA) I also started up a mobile/internet restaurant marketing company called 7Specials with my friend Ryan Maturski (co-founder of RacingJunk.com). So for the last two years, in probably the worst economy of my adult life, I dove headfirst into the World of Startups, focusing on different markets, and with physical and digital products…while also freelancing to pay the bills. Both businesses have had their highs and lows, and these past two years of my life have been both terrible and amazing at times with 80+ hour work weeks and sometimes just getting by financially. So I first have to thank my wife Sarah for being so understanding and supportive through the building of two companies.